Digital
marketing or electrical marketing is a marketing strategy in which
various electrical devices are used for advertisement. The devices
that are used in this marketing are mobile phone, tablets, personal
computers,cellphone,television,radio and many more. One of the most
important component of digital marketing is Internet
marketing.However one of the best part of digital marketing is that
it is not fully dependent on internet. We can use many other devices
for electrical marketing.
Primary
goal of this marketing, is to promote business and services world-
wide. Small business gets greater visibility in large geographical
area. With low cost and little effect small scale business gets
greater visibility throughout the world.
Some
of the most important activities performed in digital marketing are:
Search
engine optimization(SEO): Nowadays more and more people are
depending on internet for collecting information on almost all
topics. More than 50 percent of people use search engines to collect
information about brands before purchasing it. If small business
organization wants to step- foot in the market, they need well
designed e-commerce site that have high traffic on all major search
engines. SEO is the best and economical digital marketing process to
get high traffic on all major search engines. SEO companies regular
update e-commerce website so that it gain better ranking.
Social
media marketing(SMM): The objective of Social media marketing is as of SEO. SMM is also performed to gain high web
traffic on internet by improving website page rank. However social
network sites are used in this process. Various social networking
sites are used in this process such as Twitter, Facebook and Youtube.
Youtube is the best way to promote business and its products. We can
upload product images with verbal advertisement so that customers get
detailed information about the product.
Viral
digital marketing: Viral digital marketing or marketing
buzz is a process of encouraging customers and clients to
pass business messages to others. The main objective of forwarding
business messages is to promote business and its awareness in the
market. This marketing buzz is becoming a trend among business men.
Online communication is a popular method for staying in touch with
lots of people. Social outlets, emails and instant messenger are used
to communicate online. Customer feed back is one of the most popular
viral massage. If customers like any product they have many reasons
to forward massages to their online network
Online
Reputation management: Managing reputation in the market
is key point of success. Online reputation management services India is a method of
analyzing what others feel and say about a product or brand. Making a
record of what other says online about brand, help organizations to
maintain its positive image in the market.
